.At the launch of Astrid Andersen's new line Stel, a discussion kept outside on a boat dock, The Road's 2002 song "Turn the Webpage" was actually blasting away from the sound system. It was actually a star-aligned, symbolic minute, since the London-trained designer is beginning a new chapter in her style lifestyle, this time focusing the work around herself.Andersen's much admired name menswear brand was actually centered, vibrant, as well as streetwise. With Stel, she explained in a pre-show job interview, "I must rest comfortably at the facility of it possibly even more this time since today it's a women's wear and tear company, and also it is actually extra concerning me as well as my private recommendations." Stel likewise demonstrates Andersen's development as an individual. After ceasing her line, the developer moved back home to Jutland in the North of Denmark as well as possessed two little ones. She's not the individual she was back then.Shifting gears in fashion is actually hard to accomplish. Brands appear to handle lifestyles of their personal, and it is actually easy to be pigeon-holed. Stel drop a few of manner's customs. The label will present in-season, so what is presented will certainly be actually available for acquisition. Together, seasonality is actually lesser in the Stel formula than relevance. Compilations will certainly be actually recognized by variety (01, 02, and also 03 were actually displayed in Copenhagen), the principle being that you can intermingle pieces throughout "seasons" both in your outfit and on the selling floor. Andersen finds no requirement for a garment to become deserted even if the schedule pages flip. "The straight interpretation of stel is physical body," she mentioned, however it [recommends more to] a fundamental framework in a type of industrial technique it [likewise describes] a collection of valuables-- when you speak about a tea set, you would certainly call it a stel. For me, that was actually quite an appealing starting aspect in relations to the concept of making both valuables, but also something that's a brand-new base." Possessing versions present on scaffolding was arbitrary as it advises numerous metaphors. There is actually building and construction, which associates with developing a brand new brand name, and also the notion of support connects to her opinion that clothing ought to help you. Stel is, essentially, a kind of modular offering, however none with the angularity of one thing like Legos or even piled Mu00e6rsk shipping compartments. Action, organization, and also empowerment are part of Andersen's strategy. "When I talk about the brand name, I have this tagline: tailoring that you may roller skate in, denim you can easily dance in, shirting you can travel in." Liberty, pleasure, activity.